Global boat rental platform SamBoat announces rebrand
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SamBoat, international platform for boat and yacht rental, has introduced a metamorphosis of its branding, amid report development and a sequence of serious business mergers in current months.
The rebrand represents a brand new chapter of development for SamBoat, marking a transition from a France-based startup to main worldwide operator. With a brand new, distinctive model that matches its values and ambitions, the brand new model may have international attraction with the purpose of onboarding a brand new technology of boat constitution prospects. With the refreshed model identification comes a redesigned web site and app, alongside OOH and digital advertising created with the brand new, participating and vibrant SamBoat feel and look.
SamBoat developed the brand new branding with internationally acclaimed inventive director, Dave Rax, who has beforehand labored with family names resembling Airbnb, Uber Eats and Discord.
SamBoat’s ambition is to hit €100m in turnover by 2024. Its path to changing into a worldwide business chief is bolstered by quite a few current mergers it has made within the boat and yacht rental area, together with with UK-based LateSail and French Vents de Mer in 2022. Already in 2023, SamBoat has finalised a merger with German boat rental agency Argos, incorporating its 40-plus years of business data and constant buyer base. This comes on the again of its launch in the USA in June of final 12 months.
Since its launch nearly a decade in the past by pals and boating fanatics Laurent Calando and Nicolas Cargou, SamBoat has linked boat homeowners with renters trying to get out on the water. Because of its modern method, dedication to glorious customer support, and mission to democratise the world of sailing and yachting, SamBoat has since grown to supply over 50,000 boats, with prospects in each main crusing vacation spot throughout the globe.
Together with exceptional income development of over 72% in 2022, exceeding €50m in turnover, SamBoat noticed its week-long yacht constitution enterprise triple final 12 months, demonstrating power because the journey business recovered from the consequences of the Covid-19 pandemic.
Laurent Calando, CEO and co-founder at SamBoat, says: “The expansion journey SamBoat has been on over the previous couple of years has been extraordinary, and we felt the time was proper to mark our place as a worldwide chief with new branding that represents SamBoat as an organization: inclusive, adventurous, educated and most of all, enjoyable. Our purpose has at all times been to democratise crusing, and we wish to be the corporate that actually opens up the boat rental market to a a lot wider viewers, for each day rental and longer constitution, and our new model very a lot represents this purpose.
To supply the absolute best expertise to our prospects, it’s essential that we work hand in hand with native constitution consultants, who know their markets as nobody else can. The mergers we now have made throughout Europe in current months imply that we’re in a position to broaden our operations whereas persevering with to show native experience and a loyal buyer base. The extra SamBoat grows as a power within the boating and yachting business, the extra we will perform our key mission: to offer everybody the chance to find the enjoyment of being at sea.”
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