Singapore Tourism Board launches “Made in Singapore” global campaign

Singapore Tourism Board launches “Made in Singapore” global campaign


The submit Singapore Tourism Board launches “Made in Singapore” global campaign appeared first on TD (Journey Each day Media) Travel Daily Media.

 The most recent built-in marketing campaign highlights how the strange is made extraordinary, via a wealthy tapestry of distinctive and sudden experiences made attainable solely in Singapore.

The Singapore Tourism Board (STB) has unveiled its newest international marketing campaign, “Made in Singapore,” (MIS) aimed toward inspiring travellers to decide on Singapore as their subsequent journey vacation spot. The marketing campaign places a recent spin on the Ardour Made Attainable vacation spot model, spotlighting quintessentially Singaporean experiences, from iconic sights to hidden gems, all of that are deeply rooted within the distinctive passions that characterize Singapore’s id.

Talking on the most recent marketing campaign, GB Srithar, Regional Director – India, Center East, South Asia & Africa, Singapore Tourism Board mentioned, “Indian travellers are more and more in search of to attach deeply with a journey vacation spot by venturing into off-the-beaten-path, less-explored, and beforehand unimagined experiences. This new marketing campaign goals to resonate with these discerning Indian travellers, by highlighting how the strange is made extraordinary in Singapore via the wealthy tapestry of distinctive and distinctly Singaporean experiences. ‘Made in Singapore’ a testomony to how a vacation spot like ours makes attainable a journey expertise full of a renewed sense of surprise and limitless potentialities.”

Kenneth Lim, Assistant Chief Government (Advertising and marketing Group), Singapore Tourism Board, mentioned, “The Made in Singapore marketing campaign is anchored on our Ardour Made Attainable vacation spot model, which embodies the Singapore spirit of fulfilling particular person passions and creating new potentialities. By way of this newest marketing campaign, we want to reinforce Singapore as a vacation spot that turns creativeness into actuality. Our objective is to showcase how on a regular basis strange moments are made extraordinary and unforgettable, skilled solely in Singapore – to encourage journey right here.”

Buoyed by sturdy fundamentals that make Singapore a lovely leisure and enterprise vacation spot, the nation’s tourism sector is poised for sturdy progress. Nevertheless, competitors amongst locations continues to accentuate, together with modifications in journey behaviour. A examine carried out in Nov 2021 with over 3,000 respondents throughout 10 abroad markets discovered that over 60% of individuals are on the lookout for extra purposeful journey, and near 80% of these planning for purposeful journey are on the lookout for locations that encourage them.  The MIS marketing campaign subsequently goals to maintain Singapore high of thoughts and join throughout totally different travellers by showcasing the nation’s key attributes: an inspiring Metropolis in Nature vacation spot that isn’t solely vibrant and cosmopolitan, but additionally rooted in sturdy multicultural heritage.

To construct emotional affinity and encourage journey to Singapore, the marketing campaign adopts a bolder and playful method to convey the spirit of MIS: the place a twist on the acquainted creates a journey expertise full of surprise. From forest bathing on the sudden setting of Jewel Changi Airport’s Rain Vortex, to working up a sweat eating at Lau Pa Sat hawker centre, and witnessing a vibrant “air present” on the all-new Mandai Chook Paradise, Singapore turns creativeness into actual and provoking experiences for travellers.

The most recent additions to Singapore’s vacation spot choices additionally mirror this quirky spirit. Think about this: at Sentosa’s The Palawan @ Sentosa by Shangri-La Group, the beachside life-style takes an exciting flip with progressive beachside leisure, together with electrical go-karts, a floating aqua park, mini-golf, seashore golf equipment, and delectable meals vehicles. At PLUME, the newly minted cocktail bar at Pan Pacific Singapore, friends can savour recent flavours impressed by native birds, providing a singular twist to the standard cocktail expertise. And for these in search of a one-of-a-kind culinary journey, Lou Shang, a hidden gem of a café, serves fusion dishes impressed by beloved native favourites, including an thrilling twist to acquainted flavours. (Check with Annex A for brand spanking new, progressive experiences that travellers can sit up for in Singapore.)

MIS replaces STB’s SingapoReimagine worldwide restoration marketing campaign launched in November 2020 to rekindle ardour for journey in Singapore.

 

The submit Singapore Tourism Board launches “Made in Singapore” global campaign appeared first on Travel Daily Media.



Source link

Add a Comment

Your email address will not be published.

Translate »