VisitPITTSBURGH announces 10 year Tourism Development Plan
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VisitPITTSBURGH has a robust imaginative and prescient for methods to improve and advance tourism throughout Allegheny County, and that imaginative and prescient has been dropped at life with the disclosing of a brand new Tourism Growth Plan and microsite .
“In the present day marks the official launch of a yr’s value of information assortment, analysis and stakeholder engagement,” mentioned Jerad Bachar, President & CEO of VisitPITTSBURGH. “This plan was thoughtfully developed to establish methods that can propel the tourism trade ahead, whereas specializing in our mission to drive visitation and total financial affect throughout the vacation spot.”
The ten-year growth plan consists of greater than 40 methods and 80 distinctive motion gadgets that collectively kind a roadmap for the event, administration and advertising and marketing of tourism belongings in each the Metropolis of Pittsburgh and Allegheny County. The plan is designed with the general customer expertise in thoughts, whereas additionally figuring out methods to reinforce the standard of life for residents and people throughout the native hospitality workforce.
“Everyone knows that Pittsburgh is a good place to name house, however now it’s time to deal with how we will work collectively to develop and appeal to extra guests,” mentioned Mayor Ed Gainey. “I applaud the VisitPITTSBURGH group for main the cost and growing a plan that embraces and celebrates the wealthy cultural variety that makes our metropolis nice. This new plan will shine a brand new gentle on our wealthy cultural historical past as we proceed our work on making Pittsburgh essentially the most welcoming metropolis in America.”
Tourism Growth Plan backed by trade analysis and stakeholder engagement
VisitPITTSBURGH engaged Resonance Consultancy and associate HVS to conduct a multi-phase strategy, together with trade analysis, vacation spot benchmarking and stakeholder engagement, to tell the methods and motion gadgets discovered throughout the plan.
The primary section included a whole vacation spot evaluation of each quantitative and qualitative analysis associated to trade tendencies, the hospitality market, sports activities and occasions program infrastructure, occupational evaluation and extra.
All through section two, the undertaking group surveyed almost 3,000 residents and guests to assemble insights on each native and out-of-state perceptions of the vacation spot and obtainable tourism belongings.
“Primarily based on the engagement and insights discovered, we had been capable of develop a long-term imaginative and prescient for Pittsburgh that features a collection of suggestions on methods to enhance the general customer expertise, whereas offering new alternatives for our locals as nicely,” mentioned Bachar.
Methods in place are designed to enhance and develop Pittsburgh’s experiences, connectivity and hospitality trade.
The Tourism Growth Plan is split into three strategic areas:
- Experiences – Methods to broaden and diversify the vary of belongings and points of interest for guests—from lodging to culinary, arts, tradition, heritage, purchasing and out of doors adventures
- Connectivity – Methods to enhance entry throughout the vacation spot by exploring a variety of broadened transportation modes
- Trade – Methods to reinforce tourism and hospitality enterprise efficiency, worker attraction and retention and tourism growth plan governance
“The Tourism Growth Plan is really all-encompassing and offers distinctive motion gadgets to sort out every of those vital areas from the bottom up,” mentioned Michele Meloy Burchfield, Chair of the VisitPITTSBURGH Board of Administrators. “The VisitPITTSBURGH group seemed holistically at Pittsburgh as a vacation spot and included considerate methods we will enhance our experiences for guests, whereas additionally enhancing our infrastructure and supporting our hospitality workforce.”
New experiences set to place Pittsburgh as a world-class tourism vacation spot
Of Pittsburgh’s 90 distinct neighbourhoods, solely 10 % are well-liked customer locations anchored by main sports activities stadiums, museums and cultural establishments, parks and universities. The Experiences part of the plan is designed to higher place and promote our metropolis of multitudes and improve our in-market expertise for each residents and guests alike. Pattern motion gadgets embrace:
- Promote and market distinctive placemaking efforts that remember rising cultures throughout the vacation spot
- Develop neighbourhood itineraries to encourage travellers to increase their size of keep
- Create a museum go designed to drive visitation to our cultural points of interest
Transportation focus goals to enhance connectivity amongst Pittsburgh’s tourism belongings
When in comparison with different vacation spot options, connectivity throughout Pittsburgh was rated as comparatively poor amongst each residents and guests alike. The Connectivity part of the plan evaluates and identifies new methods to enhance – from public transit and trails to air and waterway journey. Pattern motion gadgets embrace:
- Assist a citywide wayfinding system that builds on and enhances downtown signage efforts
- Spotlight, promote and enhance entry to trails
- Assist Pittsburgh Regional Transit Authority’s examine of long-term practice/BRT connection from the airport to downtown
Workforce coaching and growth stands to make lasting affect on tourism trade
Over the past 10 years, Allegheny County has misplaced 11 % of its tourism employment – greater than double the loss discovered throughout the Commonwealth of Pennsylvania. The Trade part of the plan is designed to fight and reverse that pattern by specializing in the expansion of labor provide and retention of hospitality staff. Pattern motion gadgets embrace:
- Create a advertising and marketing marketing campaign to advertise wealth and variety of jobs throughout the tourism trade
- Enhance collaboration between trade and schooling suppliers to develop instructional and workplace-based coaching applications
- Create a digital job board for native trade positions
Motion gadgets and collaboration on methods are already underway
“It’s no secret that this 10-year growth plan shall be a giant raise, and that’s why we’re positively not going at it alone,” mentioned Bachar. “If there’s one factor Pittsburghers know, it’s that we’re stronger once we work collectively – and that’s precisely the kind of collaboration you will note as we convey increasingly more of those motion gadgets to life.”
A number of motion gadgets discovered throughout the Tourism Growth Plan are already underway, together with the event of an all-new African American Tourism Advisory Council and devoted assist for the enlargement and development of culinary occasions and festivals.
Monitor the progress of those motion gadgets and extra in real-time with the assistance of the brand new Tourism Growth Plan microsite. This web site is designed to be a public lens into the work occurring throughout the county to develop and develop the tourism trade. To see what’s already underway, go to PittsburghTDP.com
The publish VisitPITTSBURGH announces 10 year Tourism Development Plan appeared first on Brand TD.