West Kowloon Cultural District Authority signs 3-year partnership with Cathay
The publish West Kowloon Cultural District Authority signs 3-year partnership with Cathay appeared first on TD (Journey Every day Media) Brand TD.
The West Kowloon Cultural District Authority (WKCDA or the Authority) introduced a brand new three-year partnership with Cathay through which the airline will collaborate carefully with the WKCDA as its unique Journey Accomplice. Not solely will the partnership assist solidify Hong Kong’s place as an East-meets-West centre for worldwide cultural trade, however it’ll additionally give a major increase to Hong Kong’s cultural tourism.
The WKCDA x Cathay partnership announcement befell in the present day in the course of the WestK Nightscapes, which is presently being held on the Artwork Park of the West Kowloon Cultural District. The occasion was officiated by Michael Wong, Deputy Monetary Secretary, The Authorities of the Hong Kong Particular Administrative Area; Ronald Lam, Chief Govt Officer, the Cathay Group; and Betty Fung, Chief Govt Officer, WKCDA.
Commencing in July this yr, the three-year partnership with Cathay helps the WKCDA in varied methods, together with the availability of air journey companies for transporting reveals for exhibitions hosted by Hong Kong Palace Museum (HKPM) and M+, and for inbound and outbound journey for abroad and native artists taking part within the WKCDA’s performing arts programmes. The partnership additionally gives assist to boost the content material and high quality of the WKCDA’s exhibitions and programmes, together with publicity enhancement to assist promote WKCD as a must-see vacation spot in Hong Kong to members of the general public each regionally and internationally.
The launch of the partnership was marked by Cathay’s assist for the Madame Track: Pioneering Artwork and Style in China Particular Exhibition that opened at M+ in July this yr. Because the unique Journey Accomplice for the Sigg Prize 2023 exhibition that opened at M+ in September, Freespace Jazz Fest (3-8, 26 October 2023), the primary WestK Enjoyable Fest in March and April 2024, and the ISH Dance Assortment “Parts of Freestyle” in June 2024, Cathay will proceed to display its dedication to supporting the WKCDA’s work in growing the humanities and tradition scene of Hong Kong each regionally and internationally, strengthening Hong Kong’s positioning as an East-meets West centre for worldwide cultural trade.
Michael Wong, Deputy Monetary Secretary, The Authorities of the Hong Kong Particular Administrative Area, mentioned the deepening of collaboration between West Kowloon Cultural District Authority (WKCDA) and Cathay demonstrates how cultural and enterprise sectors leverage the energy of one another to create optimistic synergy. He’s happy to see West Kowloon Cultural District Authority (WKCDA) and Cathay work carefully collectively to assist Hong Kong’s development as an East-meets-West centre for worldwide cultural trade, whereas taking part in Hong Kong’s vital function as a world aviation and logistics hub. He believes that the collaboration will appeal to international audiences to go to Hong Kong and uncover its cultural vibrancy, and let town’s arts and cultural sectors shine.
Ronald Lam, Chief Govt Officer, the Cathay Group, mentioned: “Cathay strives to deepen our contribution to the Hong Kong society, specializing in nurturing the development within the domains of youth, sports activities, arts and tradition. We’re subsequently actually grateful for the collaboration with WKCDA. This partnership gives us with a worthwhile platform to showcase our dedication to enhancing the inventive and cultural cloth of Hong Kong. Collectively, we purpose to create an enduring affect and contribute to the colourful cultural panorama of our metropolis.
“Hong Kong has all the time been a metropolis filled with inspiration, and this vibrant and distinctive spirit is what units town aside. As a premium journey way of life model rooted in Hong Kong, Cathay desires to elevate that essence and transfer folks ahead in life by continually offering recent inspiration to our metropolis. By means of this partnership with the WKCDA, Cathay will assist convey among the world’s most up to date and thought-provoking artwork to Hong Kong. I consider this won’t solely encourage Hong Kong folks and guests, but in addition ignite the creativity of future artists in our metropolis.”
Betty Fung, Chief Govt Officer of the West Kowloon Cultural District Authority, mentioned: “In changing into the unique Journey Accomplice of the WKCDA, Cathay is demonstrating its enduring perception in and encouragement of Hong Kong’s arts and tradition trade, and its imaginative and prescient and mission of fostering the native arts, cultural and artistic industries. We’re grateful for Cathay’s beneficiant assist that may tremendously help our efforts to advertise arts and tradition in Hong Kong, Mainland
China and abroad. Over the subsequent three years, we sit up for working carefully with Cathay to showcase our high quality exhibitions and occasions abroad, whereas bringing in high programmes, artists and performing teams to West Kowloon. In launching this thrilling partnership, our aim is to strengthen Hong Kong’s place as an essential hub for cultural trade via native and worldwide artwork.”
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