Why This Asian Capital Is Now One Of The Most Popular Destinations In The World

Why This Asian Capital Is Now One Of The Most Popular Destinations In The World

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Vacationers from all around the world are flocking to a completely open Asia for longer, multi-country journeys this yr. 

U.S. vacationers specifically are wanting east this yr. In line with knowledge from journey app Hopper, all three of this previous summer season’s top trending locations amongst U.S. vacationers have been Asian cultural capitals. 

Seoul, South Korea is a significant vacation spot main this development. In actual fact, Seoul is the eleventh most popular metropolis on this planet for worldwide vacationers, in accordance with Mastercard’s International Locations Cities Index.

The variety of vacationers to South Korea quadrupled initially of this yr, with a complete of 4.4 million guests to the nation as of this June. In line with specialists, that quantity is predicted to double by the tip of the yr.

Solo female traveler tourist in South Korea in front of Lotte World Tower with cherry blossoms and blue water in the park

So, why is the South Korean capital extra in style now than ever earlier than?

Listed below are 4 explanation why Seoul is now one of the in style locations on this planet:

Fashionable Revival of Seochon Neighborhood

The five hundred-year-old neighborhood of Seochon has modified loads since its heyday within the Joseon period. 

At the moment, the historic neighborhood has been restored and revived, creating an irresistible mixture of authenticity and modernity.

An infusion of stylish new companies and an inflow of younger inventive Koreans has breathed new life into Seochon over the previous few years. Slim curving alleyways lined with conventional Korean houses (hanok) of polished darkish wooden and white stone give method to inventive retailers and in style nook cafes. 

Vacationers are drawn to the genuine ambiance of the village. Native meals stall proprietor Jo Gyeonghwan told CNA Luxurious, “For those who discover the alleys, you’ll be able to see renovated hanok-style cafes and eating places which can’t be simply present in different areas.”

Just lately restored homestays are marketed to vacationers in search of a distinctive conventional expertise in a vibrant space. Architect Park Jung Hyun has been transforming these homes for a few years. With stylish types “starting from a Korean-Scandinavian design to an earthy-modernist hideout,” these renovated hanoks provide one thing for each form of traveler.

Seochon village in Seoul South Korea

Seoul Set-Jetting 

This yr, extra vacationers than ever earlier than are selecting their locations primarily based on their favourite TV sequence and flicks in a red-hot journey trend often known as “set-jetting.”

XO, Kitty, a spin-off of the record-breaking American Netflix sequence To All The Boys, not too long ago held the #3 slot in Netflix’s high 10 rankings and generated a cult-like fan following. A primary of its sort, the sequence attracts key inspiration from in style K-dramas whereas retaining issues accessible in an English language format. The sequence is set nearly completely in Seoul and options a couple of of the town’s well-known landmarks. 

Followers of the uber-popular series are flocking from the U.S., Europe, and past to the South Korean capital to see the place a few of its most epic scenes have been filmed. Essentially the most iconic spots from the sequence embody the love locks on the N Seoul Tower and the Grand Hyatt Seoul.

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Love Locks in Seoul South Korea

And it’s not simply XO, Kitty bringing Western vacationers to the websites of their favourite Korean exhibits. 

In line with the New York Times, 60% of worldwide Netflix customers have watched a Korean-language TV present or movie. (Earlier this yr, Extraordinary Legal professional Woo – an inspirational sequence about an autistic lawyer– skyrocketed into Netflix’s high 10 in over 50 nations.)

Information from Expedia exhibits that two-thirds of vacationers have thought-about taking a visit primarily based on their favourite exhibits. With the wildfire of worldwide fandom of Korean sequence and flicks, the set-jetting development will most likely proceed to lean in Seoul’s favor.

Tourist solo female traveler at the historical palace in Seoul South Korea

Tik Tok Tourism and Gen Z Developments

Yep, it’s one other TikTok sensation driving a tourism increase. 

‘Private Colour Evaluation’ is the most recent craze – and it’s bought vacationers working proper to Seoul. In a 60-minute session, specialists work out what colours of garments, make-up, equipment, and hair are most flattering to your pores and skin tone. 

In line with TIME, the subject “private colour evaluation Korea” has 375 million TikTok views

Whereas the service has been round for many years for public figures, the Korean magnificence business has been main the cost in making it accessible to on a regular basis folks. 

Like many different magnificence and beauty companies, private colour evaluation costs in Seoul are as much as 70% decrease than in different main cities like New York or L.A., making it a motivating issue for worldwide tourism. 

In actual fact, so many vacationers are coming to Seoul for this service that the Korean Tourism Group arrange a pop-up colour evaluation studio in New York’s Rockefeller Middle this summer season. Unsurprisingly, it was a large hit – particularly amongst Gen Z.

Personal Color Analysis trending travel boom in Seoul South Korea

New Direct Flights

At the moment, it’s simpler than ever to fly to the South Korean capital. Whereas Seoul’s Incheon Airport has lengthy been a key worldwide flight hub, it’s seeing a surge in new routes from all around the world lately.

United Airways increased their flights from San Francisco to Seoul by 70% earlier this yr, whereas Virgin Atlantic teased new routes for subsequent yr. 

Some finances airways are promising costs 20% decrease than full-service carriers like Korean Air and Asiana, making Seoul extra accessible to vacationers on a decrease finances. Low-cost provider Air Premia additionally launched a brand new route from Newark to Seoul this previous Might, whereas Northern Pacific Airlines plans to supply extra reasonably priced flights to Seoul and different Asian locations through Alaska by the tip of this yr.

Seoul Incheon Airport

In Europe, Prague Airport launched new direct flights to Seoul initially of the summer season season. In Australia, Jetstar additionally launched a long-awaited service from Sydney to Seoul a couple of months in the past. Asian locations like Vietnam, Japan, and Singapore additionally added new routes from each full-service and low-cost carriers.

As airways all around the world scramble to satisfy elevated demand for flights to Seoul, it’s secure to say we’re not the one ones seeing this Asian capital’s recognition skyrocket!

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